Case Study: Win Team DOO – From Invisible to Discoverable

Client: Win Team DOO
Location: Novi Sad, Serbia
Industry: Fiscal cash register sales
Project Completed: June 2024

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The Challenge

Win Team had a website, but it was working against them.

Their site lacked even the most basic SEO structure: no H1 tags, no meta descriptions, and poor permalink settings.
It was indexed in Google under leftover WordPress theme pages, mistakenly identifying them as a digital agency.
Content was minimal — just 250 words per page, no keyword optimization, and zero hierarchy.
There were no original visuals — not even a single hero image.

We delivered:

Full keyword research based on their services and local market
7 custom pages, including 3 pages with ~600 words and 4 with nearly 1000 words each
Cleaned up URL structure, replaced default permalinks with keyword-rich slugs
Implemented proper H1/H2 structure, meta tags, and Rank Math SEO plugin
Removed all irrelevant pages from Google’s index
Designed 5 unique, original hero images in Photoshop by combining product photos of various fiscal cash registers from multiple sources, adding shadows and unified backgrounds to create a professional and realistic look
Prepared and optimized multiple product-specific visuals for individual models throughout the website
Created a custom 404 page with clear messaging about the redesign and a strong call to action to guide users back
Connected the site to Google Search Console, submitted sitemaps, and ensured all pages were properly indexed
All images used on the website are optimized in WebP format, with appropriate file names that reflect both the content of the image and the target keywords relevant to the surrounding text. Each image also includes a clear and descriptive ALT tag, aligned with SEO best practices and accessibility standards.

In just a few weeks after launch:

Ranked on Google for terms like:
“fiskalne kase Novi Sad”
“servis fiskalnih kasa”
“program za fiskalne kase”
Business owner received direct calls and email inquiries from the new site
Client went from invisible to a serious local player in their niche
Visual presentation of the site was praised by the client and others in the industry