E-commerce case study: Brend Računari — from zero to 12.9K clicks
Client: Brend Računari
Location: Novi Sad, Serbia
Industry: Computer sales
Project Completed: June 2023
Status: 12.9K clicks from Google in the last 16 months
The Challenge
The client had no previous website or online presence. All sales were conducted offline, with no way for potential customers to browse available products or make purchases online.
The Solution
Built from scratch, built to be found
We delivered:
- A complete e-commerce website built from scratch — the store’s first online presence, designed around how people actually shop for used computers
- Clear product categorization by device type (desktop, gaming, workstation, tower, laptop) and by brand (HP, Dell, Fujitsu…), so both users and Google understand the offer
- An advanced filtering system — by processor type, generation, and price range — rarely found on used-computer sites, making product selection fast
- A homepage with direct links to every major category, an internal linking structure that improves crawlability and spreads link equity
- Full keyword research and on-page SEO — custom meta titles and descriptions targeting terms like “polovni racunari” and its variations
- All images in WebP format with descriptive, keyword-aligned file names and ALT tags
- A clean, conversion-oriented design — browse, compare, and complete a purchase in just a few steps
The filtering system in action — processor, generation, and price range
The Results
Twice the traffic, one year on
Before 2023, the store had no website at all. The numbers below cover the last 16 months in Google Search Console — and the trend points one way: June 2026 brought more than twice the clicks of June 2025.
| Top queries | Clicks | Avg. position |
|---|---|---|
| polovni racunari | 1,089 | 3.4 |
| polovni kompjuteri | 942 | 4.2 |
| polovni racunari novi sad | 188 | 2.4 |
| brend racunari (brand search) | 552 | 1.2 |
Real data from Google Search Console — not an illustration.
12.9K
clicks from Google in 16 months
211K
search impressions in the same period
2.1×
June clicks, year over year (414 → 888)
Top 3
for “polovni racunari” — its biggest keyword
People don’t just find the store anymore — they search for it by name: over 550 clicks came from people typing “brend racunari” straight into Google. The owner reports revenue has doubled since the site launched.