E-commerce Website for Used Computers – brendracunari.com

Client: Brend Računari
Location: Novi Sad, Serbia
Industry: Computer sales
Project Completed: June 2023

Free Secondary Button

Initial Situation

The client had no previous website or online presence. All sales were conducted offline, with no way for potential customers to browse available products or make purchases online.

Solutions & Benefits Delivered

1. Complete Website Development from Scratch

Designed and developed a fully functional and visually appealing e-commerce website tailored to selling used computers.
Implemented a clean, intuitive navigation structure to guide users through product categories with ease.

before and after e commerce transformation

2. Clear Product Categorization

Products are organized into user-friendly categories such as:
Desktop Computers
Workstation PCs
Gaming Computers
Tower
Laptop
Additionally, a brand-based classification was added (e.g., HP, Dell, Fujitsu, etc.), helping both users and search engines understand and navigate the offer more easily.

3. Homepage SEO Optimization

The homepage features direct, clearly labeled links to all major product categories by both device type and brand.
This internal linking structure helps distribute link equity and improves crawlability and indexing, which is essential for SEO performance.

4. Advanced and Intuitive Filtering System

Implemented a highly intuitive product filter, allowing users to refine their selection by:
Processor type
Processor generation
Price range, and more
This level of filtering is rarely found in websites for used computer sales and was one of the key reasons for building this custom e-commerce platform — to make product selection as quick and easy as possible.

5. SEO Optimization for Better Visibility

The site was optimized for relevant keywords such as used computers, brand-name PCs, gaming desktops, and more.
Custom meta titles and descriptions were written to improve search engine rankings and attract targeted traffic.

6. Image Optimization and Performance Enhancement

All images are served in WebP format for faster page load.
Each image is named using descriptive file names with relevant keywords, and includes ALT tags for accessibility and SEO.

7. User-Centered Design Implementation

The design focuses on clarity and functionality, ensuring a smooth shopping experience.
Visitors can easily browse, explore detailed product information, and complete their purchase with minimal effort.

Results & Client Benefits

The client now has a professional online presence, expanding their reach beyond local offline sales.
Improved SEO through optimized structure, internal linking, keywords, and fast loading.
A standout filtering system allows users to find the exact configuration they need — a unique advantage in the used computer market.
The overall result is a user-friendly, conversion-oriented website that supports both sales and branding.

Business Impact

Since launching the website, the client’s revenue has doubled. Having a professional online presence has significantly increased customer trust — visitors now perceive the business as more credible and reliable.

The site includes clearly presented terms of service, a straightforward navigation structure, and a streamlined checkout process that allows users to complete their purchase in just a few steps. This enhanced user experience has directly contributed to higher conversion rates and improved overall business performance.