SEO case study: Win Team — from invisible to page 1 on Google

Client: Win Team DOO

Location: Novi Sad, Serbia

Industry: Fiscal cash register sales

Project Completed: June 2024

Status: Top 3 in July 2026

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The Challenge

Win Team had a website, but it was working against them.

  • Their site lacked even the most basic SEO structure: no H1 tags, no meta descriptions, and poor permalink settings.
  • It was indexed in Google under leftover WordPress theme pages, mistakenly identifying them as a digital agency.
  • Content was minimal — just 250 words per page, no keyword optimization, and zero hierarchy.
  • There were no original visuals — not even a single hero image.

The Solution

We delivered:

  • Full keyword research based on their services and local market
  • 7 custom pages, including 3 pages with ~600 words and 4 with nearly 1000 words each
  • Cleaned up URL structure, replaced default permalinks with keyword-rich slugs
  • Implemented proper H1/H2 structure, meta tags, and Rank Math SEO plugin
  • Removed all irrelevant pages from Google’s index
  • Designed 5 unique, original hero images in Photoshop by combining product photos of various fiscal cash registers from multiple sources, adding shadows and unified backgrounds to create a professional and realistic look
  • Prepared and optimized multiple product-specific visuals for individual models throughout the website
  • Created a custom 404 page with clear messaging about the redesign and a strong call to action to guide users back
  • Connected the site to Google Search Console, submitted sitemaps, and ensured all pages were properly indexed
  • All images used on the website are optimized in WebP format, with appropriate file names that reflect both the content of the image and the target keywords relevant to the surrounding text. Each image also includes a clear and descriptive ALT tag, aligned with SEO best practices and accessibility standards.
  • Privacy-friendly by design: no embedded Google Map or reviews widget. The address links straight to Google Maps, and customer reviews are shown as optimized images, so the site makes no connections to Google until a visitor chooses to. Why that matters for GDPR →

The Results

Two years later, still on page 1

The site launched in June 2024. Two years on — with competitors redesigning their own sites in the meantime — it still holds top positions for the keywords it was built to rank for. The numbers below are from Google Search Console, covering the last 16 months.

Google Search Console · winteam.rs last 16 months
Clicks / month Mar 2025 Jun 2026
Top queries Clicks Avg. position
fiskalne kase novi sad 109 3.7
fiskalna kasa novi sad 15 2.0
teron kasa 8 4.5

Real data from Google Search Console — not an illustration.

Top 3

for its primary keyword, two years running

41.9K

search impressions in 16 months

659

clicks for a niche local product

~40/mo

a steady stream of local buyers, every month

For a business selling fiscal cash registers in one city, this means a constant flow of calls and inquiries from people actively searching to buy — without a single dinar spent on ads.

📷 Website Redesign (Before & After)

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